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Samuca Gerber

Born in Santa Catarina, from a Rio Grande do Sul family, Samuca Gerber is a resident Salva designer. Precociously talented, Samuca started to draw at the age 6 and at 17 he started at the Instituto de Artes Visuais from the Federal University of Rio Grande do Sul. The passion for movables would only manifest a few years later, at the Interior Design college from ULBRA, and initiating in the market, operating in studios well known in the segment. An extreme perfectionist, as soon as he could, he stated absolute control over the final products to his layouts. For that reason, he dove into the world of carpentry and began to carry out projects from start to finish. Experience that led him to Salva and which today can be seen in several award-winning and innovative products that the brand presents to the world’s market for premium decoration. With only 31 years old, Samuca is responsible for the creative curatorship of the company and one of the exponents of the new Brazilian generation of movables designers.


1) When we look at your pieces, what can we see in each of them? What is your main characteristic as a designer? Each piece is unique, but all are built-in from hard work, different creative processes, researches, tests and, above all, stories. As a resident designer at Salva, I have the opportunity to participate in all product development processes, from conception, prototyping, definitions and final product. Perhaps my main characteristic is knowing the process as a whole and knowing how to use it as an experimentation laboratory for innovative products with the brands identity. 2) What are your main inspirations when starting a new project? There are several sources. Books, artists, conversations, travel, music. It sounds cliché, but the use of 'cultural load' is fundamental to the creative process. The big challenge is to synthesize my experiences into products. Each project is the result of a lot of work, adjustments, mistakes and successes. 3) In a project, which phase do you like the most? I'm passionate about the entire process of a project. Briefing, sketches, technical design, execution, everything really enchants me and makes me want to improve and grow. But what gives me goosebumps is seeing the first prototypes 'coming out of the oven'. The birth of a new product, on a final scale, in the production finishes, gives a new perception to the project. The gap between the drawing on paper and the physical product is huge, I love to see it happen. 4) For you, what are the main differentials of the Brazilian design? The so-called 'Brazilianness'. Our country has a different light when it comes to creativity and this is visible in all sectors and themes. Product design is no different. Perhaps it's the vast cultural diversity, or the amount of diverse natural resources, but the ability from all Brazilian professionals to organize this 'package of information' into innovative and leading products, loved here and around the world, is visible. 5) Salva uses in its products one of the most noble, durable and timeless raw materials: leather. Tell us a little about what it's like to work applying this material to your pieces. I'm suspicious to speak about it. I experience working with leather daily and every day I am more surprised by this raw material. It's a fantastic material, with a life of its own and unique. Thinking about new products for leather made me develop a project concept looking at the performance of the material in an optimized way, but at the same time relaxed and innovative. 6) A life with more design is… I cannot think of design as a quantitative element, but rather as a collective concept of respect for the user. Making the life of others more interesting should be the guideline for every designer. A life with more design is to think objectively about how we interact with the objects that make up our routines and how we consume these objects.